The Gym Group – Digital Transformation

The Gym Group is a UK-based chain of affordable fitness centers offering flexible memberships and 24/7 access.​

The Challenge

The Gym Group was preparing to deliver two large-scale digital transformation programmes. Historically, much of their software development capability had been delivered through agencies and contractors. For these projects, however, the decision was made to bring development in-house to build longer-term capability and ownership.

While The Gym Group had a capable internal recruitment team, their focus was primarily on operational hiring across the gyms. They needed additional specialist support to access technical talent pools and deliver multiple software hires at pace, without distracting from their core hiring priorities.

The Solution

We worked with The Gym Group to design a project-based hiring solution aligned to the scope and timelines of the transformation programmes. This included an agreed number of hires, defined skillsets and a clear delivery window.

In return for this commitment, we agreed a reduced price per hire and dedicated a Troi Search consultant exclusively to the project. This allowed us to run a coordinated hiring campaign, work closely with internal stakeholders and maintain momentum across all roles, while ensuring candidates experienced a structured and responsive process.

The Results

• 6 Placements
• Average time to offer – 22 days
• No candidate drop outs during interview process

Within the first seven weeks, 75% of the roles had already been filled, with no candidate dropouts during the interview stages. Fast, consistent feedback from the client combined with a focused delivery model kept the process moving smoothly.

All roles within the original scope were filled within three months. Off the back of the success of the project, The Gym Group extended the agreement to support a further three hires in a different area of the business.